FAQ

Who are your clients?
People who either own an existing software product or are considering building one.
Can you help me figure out the ideal price to charge for my product?

Yes, pricing strategy is part of our services.

Understanding who the target user is, the problem you are solving, alternative solutions and the quantifiable value of the problem are all pieces of this puzzle.

Do you actually develop products?

Yes, we can put together a dedicated team with a tech lead and dev team to develop your product or can work with your existing dev team.

Do you actually market products?

Yes, we can put together a dedicated team with a marketing manager and marketing specialists to market your product or can work with your existing marketing team.

Why can’t I just hire a developer?

Developers are definitely an irreplaceable part of a software development team but they are not the entire team. They are masters of their craft; development.

Most do not and should not focus on requirement prioritization, problem-solution alignment, solution-market alignment etc.

In other words, developers are great at developing, but not at how to best develop software for business success.

My product is not a SaaS, rather it’s a digital product that I monetize, can you still help me?
Yes, the process we follow is the same for software products as well as other digital products.
Do you work with my development and marketing team or have your own team?
Both, we focus on the strategy behind the product and can work with either your team or a team we build for you to implement the strategy.
What’s the difference between going to you and a marketing company?

A marketing company is solely focused on the delivery of a marketing message. The alignment of the product with the market is not their goal so you end up spending money to deliver a message, but you do not get to improve the product itself.

An analogy to compare it is, you have a bucket that you want to fill with water, a marketing company works solely on getting the water. We work on fixing any leaks in the bucket and identifying how to make the bucket better.

Can you help me figure out if I should invest in a software product?

Sure, conducting proper research and planning helps identify product feasibility.

Can you help me find investors?

Yes and no.

We don’t ‘matchmake’ products with investors but investors do value a properly planned business rather than an ad hoc hobby so being able to present a proper strategy increases your chance of success in raising funds.

Why should my development team and marketing team needs to be managed by one central party?

When the two departments are not well integrated and communicative with each other the prioritization of one department may not align well with the other.

For example, your marketing team may notice poor customer feedback on the UX resulting in lower conversion and retention rate while your development team is busy building out a new API to try to access a new customer base.

Why should my development team and business team need to be managed by one central party?

When the two departments are not well integrated and communicative with each other the prioritization of one department may not align well with the other.

For example, the business team may want to focus on ensuring longer lifetime value by increasing existing customer satisfaction while the development team is busy building out a new API to try to access a new customer base.

Why do I care about marketing if it’s an internal product?

You probably don’t. But what you do care about is market.

Chances are if you’re building a software solution more than one person with more than one needs (and often conflicting need) is going to touch the product.

Ensuring the product doesn’t just satisfy the needs of one department or person while sabotaging another department is important.

Therefore, all users who will interact with the product make up the market and their needs should be taken into account.

For example, we’ve seen construction software products that worked great for executives in their office but had impractical UI for the project managers in the field. This resulted in lackluster buy in and participation from the project managers which meant the data the executives were reading was not accurate.

How are your fees structured?

We charge a flat monthly fee for our management services.

Depending on the specifics of where the product is in the development lifecycle as well as the project size the fee varies.

We reevaluate the fee with the customer as the product life cycle moves along to ensure it is fair for both parties based on the current workload.

What is the software development life cycle?

Software is a dynamic product that moves through an iterative cycle of planning, development, testing, releasing, evaluation and analysis.

This process ensures the best solution is always what the users are interacting with and the product does not become stale.

Can I take you for a ‘test drive’?

Absolutely.

Our agreements are all month to month and we structure the pricing so that the deliverables and goals are clear.

Why should I trust you? Don’t you make more if I spend more on development?

Our fee structure is designed so that our interests align with yours.

While we are able to help build development and/or marketing teams, we only mark up their services by a small, transparent percentage to cover administrative costs.Our profit model is built around our consulting fees.

Our consulting is designed to help you get the maximum return on investment by having the most successful product possible from a business, development and marketing angle. If we aren’t making your product more successful than we probably aren’t a great match, if we are making you more successful our fees cover themselves through the success and cost savings and/or increased opportunity we bring to your product.

Who are some of your past clients?

We are happy to share that information with prospective clients but to protect the privacy and time of our past clients only release that information after an initial call to see if we are a good fit.

Who works on a software product?
While not every product will have all of these people and some may have more than one in each category a general structure will look something like this.
Product Management
Business Development Marketing
Investor/Product Owner Tech Lead Marketing Manager
UsersDeveloperSEO
BuyersQA TesterSEM
LegalUI/UX DesignerSMM
FinancialTechnical WriterContent Marketing
Designers

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